… Faculty Page Advertising and marketing are essential components to the success of modern businesses and employ diverse strategies to reach potential customers. The effectiveness of a business's an advertising and marketing strategies range from traditional leaflets, flyers, and newspaper ads to mass multimedia digital marketing, social media … networks to market a company's products and services. Brand: A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Coca-Cola's brand is universally …