… of identifying customer needs and determining how best to meet those needs. Advertising: The practice of promoting a company and its products or services through paid channels; therefore, advertising is a component of marketing. Social media … networks to market a company's products and services. Brand: A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Coca-Cola's brand is universally recognizable and focuses on inspiring happiness and making a positive difference in …