… … Marketing … Courses Degrees and Certificates Faculty Page Advertising and marketing are essential components to the success of modern businesses and employ diverse strategies to reach potential customers. The effectiveness of a business's an … how it will benefit potential customers. How is this achieved? Through the development of marketing and advertising plans. So, what is the difference between marketing and advertising? Marketing and advertising, although often used interchangeably, … networks to market a company's products and services. Brand: A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Coca-Cola's brand is universally …