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… marketing are essential components to the success of modern businesses and employ diverse strategies to reach potential customers. The effectiveness of a business's an advertising and marketing strategies range from traditional leaflets, flyers, … employed by for-profit and non-profits of every shape and size. Every organization needs to communicate or demonstrate why customers may need or want their product or service and how it will benefit potential customers. How is this achieved? … or service as distinct from those of other sellers. Coca-Cola's brand is universally recognizable and focuses on inspiring happiness and making a positive difference in customers' lives. Digital Marketing: Uses the internet and other forms of …