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… and marketing strategies range from traditional leaflets, flyers, and newspaper ads to mass multimedia digital marketing, social media which are employed by for-profit and non-profits of every shape and size. Every organization needs to … how it will benefit potential customers. How is this achieved? Through the development of marketing and advertising plans. So, what is the difference between marketing and advertising? Marketing and advertising, although often used interchangeably, … a company and its products or services through paid channels; therefore, advertising is a component of marketing. Social media marketing (SMM): The use of social media and social networks to market a company's products and services. Brand: …