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… and marketing strategies range from traditional leaflets, flyers, and newspaper ads to mass multimedia digital marketing, social media which are employed by for-profit and non-profits of every shape and size. Every organization needs to communicate or demonstrate why customers may need or want their product or service and how it will benefit potential customers. How is this achieved? Through the development of marketing and advertising plans. So, what is the difference between marketing and advertising? Marketing and advertising, although often used interchangeably, …