President's Cluster
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LOS ANGELES HARBOR COLLEGE
PRESIDENT’S CLUSTER COMMITTEE
MINUTES
May 6, 2010
9:30 am
President’s Conference Room, SSA 214
PRESENT: L. Spink, J. Lee, B. McNeel, A. Patterson, L. Rosas, D. Humphreys,
E. Joiner, R. Van Dinther,
GUEST: M. Yanez
ABSENT: A. Tomlinson, N. Malone, I. Clarke, C. Mussa-Muldoon, E. Reigadas, B. Richards, P. Watkins, L. McKenzie, D. Gustchen
Meeting called to order at 9:35 pm; L. Spink presiding
1. Acceptance of Agenda
Agenda accepted as amended.
2. Acceptance of minutes: 10/28/09
Minutes accepted as amended.
3. Website Standards & Oversight Committee, J. Lee and M. Yanez
J. Lee and M. Yanez, Co-Chairs, did a joint presentation on this committee and handed out the Committee Name: Web Standards & Oversight Committee (WSOC) document. Discussion included:
The purpose of this committee was to ensure compliance with ADA requirement for consistency on webpages, and to present standards to the public as a whole.
The status of this committee, which was advisory only and would not have censure or powers.
Tasks assigned in and out of the committee regarding the website
The Committee’s focus on Marketing, not Technical and J. Lee’s proposition that the Committee should fall under the President’s Cluster due to its Marketing Focus.
The decision made that this Committee would be a Subcommittee that reports to the President’s Cluster and assignation to J. Lee the task of ensuring that membership reflects all constituencies – Academic Affairs, Student Services, Administrative Services, Economic Development
4. Report of Marketing Subcommittee, L. Spink
L. Spink discussed the Marketing Subcommittee. Discussion included:
The Administration of Justice curriculum which is up on the webpage in a 2 semester format. L. Spink suggested a 3 or 4 semester format.
The Online Business class curriculum is still not up on the Harbor website. The Chair needs to get involved.
The purchase of URLs Lahconline.com and lahconline.org to protect the college and point to Harbor Online.
Website improvements that included pages from pdf to html thereby cutting down load time.
Advertising to International Students through the use of a contract recruiter.
Unauthorized Myspace accounts were removed. It is unknown who set up these accounts.
Placement of the Online Program in search engines occurred.
R. Van Dinther reported that the most successful responses for the Online Degree Program occur through having a Facebook page as opposed to paid advertising.
5. Review of Budget for Potential Cuts
Discussion included:
The Advertising budget of $77,000 and the focus on out of state students and veterans.
The suggestion that Marketing be cut entirely and that money be used to hire a Public Information Officer. Little interest expressed.
L. Spink proposing that for next year, $25,000 gets transferred out of Marketing to Accreditation. The Committee agreed.
6. Review of Unit Plans
Marketing, L. Spink
L. Spink distributed the 2007-2012 Program Review and discussed the Marketing Unit Plan. Discussion included:
Changes to the 2007-2012 Program Review document including the title on page 3 of 10 to 10-11 Unit Plan from 09-2010 Progress Report and removing pages 3 – 7 from the 2007 – 2012 Program Review and creating a separate document entitled 10-11 Unit Plan.
The Program Review on Workforce Development which has not been finished. It was agreed this would be on the next agenda.
The standardization of the language in each Unit Plan for the benefit of the Accreditation Team.
The role of data in the Unit Plans.
7. Review of Priorities for Cluster
No changes were made to the document President’s Cluster Unit Plan Priorities 2008-2009 except the change the title of the document to President’s Cluster Priorities 2009-2010.
8. Public Comment Time
No comments.
Meeting adjourned at 11:03am.